Qualifications:
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Basically knows how to communicate (yes, even the non-verbal)
Knows how to manage media (if you don’t know what decibel, aperture, pixels, and kernelling means; stop reading)
Knows how to craft THE message (hey, it’s an art after all)
Should have at least the bible of Marshall McLuhan or any other form of altar will do
Can create magic
If you indeed posses the enumerated qualifications, please do not hesitate to submit your application forms to any organization who are willing to embrace progress. I do believe that all institutions would need an orgcomm practitioner sooner or later because we’re living already living in the information age. We do not only need managers who will oversee operations, finance, human resource, and marketing but also information managers.
People fail to understand the impact and significance of messages running in and out of the organization. Depending on how it will be managed, messages can actually serve as builders or destroyers of an institution. An example is when DLSU was banned to play in UAAP Season 69. Dr. Quebenco was able to build on the event rather than letting it destroy the University. Now that's MAGIC!
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